Open houses have long been a cornerstone of real estate marketing — a chance for buyers to tour homes freely and for sellers to showcase their properties to a wide audience. But in 2025, with virtual tours, high-quality listing videos, and online scheduling tools taking center stage, are open houses in Leduc still worth it?

At Home Sweet Home Edmonton (www.HomeSweetHomeEdmonton.com), we’re often asked by buyers and sellers if open houses are still effective. As seasoned local REALTORS® with Maxwell Polaris Realty, Blu Erick and Jenniffer Erick weigh in on the current landscape — and how open houses fit into today’s real estate strategy.


The Leduc Market in 2025: A Quick Snapshot

Leduc continues to grow as a desirable community for families, professionals, and retirees. With new developments, a strong job market, and proximity to Edmonton, the real estate market remains competitive — but savvy.

In 2025, more buyers begin their search online than ever before. Virtual tours, drone footage, and interactive 3D walkthroughs are the norm. But that doesn’t mean open houses have lost their place.


3 Reasons Open Houses Still Matter in 2025

1. Foot Traffic = Fast Feedback

Open houses give sellers the opportunity to generate real-time feedback from potential buyers. In-person reactions help REALTORS® like Blu and Jenniffer Erick quickly identify what’s working — or not — with a listing.

2. Low-Pressure Exploration for Buyers

Not all buyers are ready to commit to a private showing. Open houses let them browse casually, helping them narrow down their needs and budget. It’s also a great chance to discover neighborhoods they hadn’t considered.

3. Increased Exposure, Both Online and Offline

Listing an open house on platforms like REALTOR.ca and promoting it through www.HomeSweetHomeEdmonton.com enhances visibility. Even if a visitor isn’t a match, they might know someone who is. Word-of-mouth still works wonders.


Are They Worth It for Sellers?

Yes — if done right. A successful open house in Leduc is about more than putting a sign on the lawn. With strategic staging, digital marketing, and experienced REALTORS® like Blu and Jenniffer Erick, open houses become a powerful tool in your home-selling toolbox.

They also provide an opportunity for your listing to stand out in a crowded market. While digital tools grab attention, in-person visits create emotional connections — which can lead to offers.


Virtual Tours vs. Open Houses: Why Not Both?

In today’s market, it’s not a question of choosing one over the other. Smart sellers in Leduc combine professional virtual tours with well-marketed open houses to reach every type of buyer.

At Home Sweet Home Edmonton, we guide you through both — ensuring your property is positioned to sell, whether it's viewed online or in person.


Final Thoughts

Open houses in Leduc still serve a purpose in 2025 — especially when part of a modern, multi-channel marketing strategy. While technology has changed how buyers search, the value of walking through a home and experiencing it firsthand is timeless.

Thinking of selling or buying in Leduc? Reach out to Blu Erick and Jenniffer Erick with Maxwell Polaris Realty, your trusted local experts. Visit www.HomeSweetHomeEdmonton.com to browse listings, schedule a consultation, or learn more about today’s real estate market.


Let’s find your perfect match — whether it’s a dream home or the perfect buyer.

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